A frontline without limits

Find the right motivation drivers for customer-facing employees.

Publisher: The Boston Consulting Group

Date of publication: 1999

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Synopsis

This article is one of the sources used in Manageris’ synopses:

Mastering customer interactions

More than on technologies such as the internet, call centers, CRM tools, etc., customer satisfaction depends essentially on the quality of contact with the company.

146b – Synthèse (8 p.) Customer relationship

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