Brinkmanship in Business
A close look at the balance of power in negotiations.
Author(s): Bruce D. Henderson
Publisher: The Boston Consulting Group
Date of publication: 1968
Summary
Business strategy decisions are often thought to be purely logical. Actually, victory is more often won in the mind of a competitor rather than in the economic arena.
Synopsis
This article is one of the sources used in Manageris’ synopses:
