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Building your brand from the inside out

Building your brand from the inside out

Key success factors of internal brand promotion efforts.

Publisher: Marketing Management, juillet/août 2002

Date of publication: 2002

Synopsis

This article is one of the sources used in Manageris’ synopses:

Mobilizing the organization with the brand

Mobilizing the organization with the brand

The brand is not just an external communication tool, but an active brand policy is also a means to motivate employees as well.
138a – Synthèse (8 p.) Brands and image