← Back

Controversy Incorporated

Controversy Incorporated

Combine profit and social responsibility : an overview of sensitive industries.

Author(s): David Cogman, Jeremy M. Oppenheim

Publisher: McKinsey Quarterly, 2002 N°4

Date of publication: 2002

See this article on the publisher’s site [McKinsey&Company]

Synopsis

This article is one of the sources used in Manageris’ synopses:

The challenges of corporate citizenship

The challenges of corporate citizenship

Although the concept of the socially responsible company is increasingly popular, putting theory into practice is quite a challenge. How to move from good intentions to successful execution?
131b – Synthèse (8 p.) Social responsibility