Doing business in India: caveat venditor

Understand the values and cultural norms of the Indian market.

Publisher: Ivey Business Journal, mai/juin 2007

Date of publication: 2007

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Synopsis

This article is one of the sources used in Manageris’ synopses:

Succeeding in India

Many businesses are interested in taking advantage of the huge potential of the Indian market. However, gaining a successful foothold in India takes perseverance and real effort to adapt.

169b – Synthèse (8 p.) Global business

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