How Companies Turn Customers' Big Ideas Into Innovation

Capitalize on your customer relationships to build the products of tomorrow.

Publisher: Strategy + Business

Date of publication: 2005

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Synopsis

This article is one of the sources used in Manageris’ synopses:

The challenges of breakthrough innovation

By identifying potential growth opportunities off the beaten path, companies can create new markets and acquire lasting leadership. But how to surmount the obstacles?

140a – Synthèse (8 p.) Innovation

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