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Innovating within established enterprises

Innovating within established enterprises

Adapt your innovation strategy to the maturity of the market.

Publisher: Harvard Business Review, juil-août 2004

Date of publication: 2004

See this article on the publisher’s site [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Focus your company's innovation strategy

Focus your company's innovation strategy

How to deploy your innovation efforts? The most promising drivers depend on the level of maturity of your market.
151a – Synthèse (8 p.) Innovation