Innovation: a wealth of contradictions

A deep study of the limitations of the innovation strategy of 200 large U.S. and European companies.

Publisher: AT Kearney

Date of publication: 2003

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Synopsis

This article is one of the sources used in Manageris’ synopses:

The challenges of breakthrough innovation

By identifying potential growth opportunities off the beaten path, companies can create new markets and acquire lasting leadership. But how to surmount the obstacles?

140a – Synthèse (8 p.) Innovation

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