Making Money from Green Consumerism in the Downturn
"A brief outline of the winning strategies on the ""green"" market."
Publisher: Arthur D. Little, Prism, janvier 2009
Date of publication: 2009
Summary
The authors of this article compile the findings of Arthur D. Little studies and several surveys to help readers understand the green market. Their essential conclusion is that the market today lacks supply more than demand! This short but highly instructive article offers clear tips on strategies that work, e.g., developing entire ranges rather than focusing exclusively on “green” niche products, communicating on ecological benefits by providing tangible information, etc.
Synopsis
This article is one of the sources used in Manageris’ synopses:
