Managing Corporate Reputation: Winning and Preserving the Licence to Innovate for Business Growth

Managing Corporate Reputation: Winning and Preserving the Licence to Innovate for Business Growth

Consider corporate reputation as an asset and manage it as such.

Author(s): Dean Slocum, Eric Turner

Publisher: Arthur D. Little

Date of publication: 2000

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Synopsis

This article is one of the sources used in Manageris’ synopses: