Measuring long-term performance

The limits of using financial indicators to evaluate a company's financial health.

Author(s): Dobbs, Timothy Koller

Publisher: McKinsey Quarterly

Date of publication: 2005

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Synopsis

This article is one of the sources used in Manageris’ synopses:

Resist the temptation of the short term

How to reconcile the need to produce immediate results and the need to prepare for the future? Resisting the temptation to focus on the short term is difficult, but beneficial in the long term.

169a – Synthèse (8 p.) Growth

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