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Risky Business

Risky Business

Become aware of the risk that activists can pose to the reputation of a company.

Publisher: PricewaterhouseCoopers, Issue 2a

Date of publication: 2000

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Summary

This article offers a series of precious tips for companies to steer away from the multiple risks that can threaten their reputation.

Synopsis

This article is one of the sources used in Manageris’ synopses:

Protecting your company's reputation

Protecting your company's reputation

A number of the world's leading companies have been taken aback following unexpected attacks by NGO. How to keep this from happening to your organization and optimize your relations with NGO?
124b – Synthèse (8 p.) Brands and image