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Selling the brand inside

Selling the brand inside

Promote your brand internally.

Publisher: Harvard Business Review

Date of publication: 2002

See this article on the publisher’s site [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Mobilizing the organization with the brand

Mobilizing the organization with the brand

The brand is not just an external communication tool, but an active brand policy is also a means to motivate employees as well.
138a – Synthèse (8 p.) Brands and image