Strategy under uncertainty
Shedding light on the relevance of the scenario planning method.
Author(s): Hugh G. Courtney, Jan Kirkland, S. Patrick Viguerie
Publisher: McKinsey
Date of publication: 2000
Synopsis
This article is one of the sources used in Manageris’ synopses:
Preparing for an uncertain future
In times of turmoil and strong uncertainty, how can you manage beyond simply coping with the situation? One solution consists in accepting the inevitable nature of uncertainty: the challenge does not consist in minimizing it, but in managing it.
291a – Synthèse (8 p.)
Crisis management