The Antidote to Mismanaged CRM Initiatives

The Antidote to Mismanaged CRM Initiatives

The need for a strategic approach to CRM.

Author(s): Carlos Costa, Miki Tsusaka, Nicholas Keuper , Christophe Duthoit, Kate Sayre

Publisher: The Boston Consulting Group

Date of publication: 2001

Download this article [PDF]

Synopsis

This article is one of the sources used in Manageris’ synopses: