The misguided practice of earnings guidance

Overthrow the tyranny of short-term reporting by rebasing communication on the strategic vision.

Author(s): Peggy Hsieh, Timothy Koller, S. R. Rajan

Publisher: McKinsey Quarterly

Date of publication: 2006

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Synopsis

This article is one of the sources used in Manageris’ synopses:

Resist the temptation of the short term

How to reconcile the need to produce immediate results and the need to prepare for the future? Resisting the temptation to focus on the short term is difficult, but beneficial in the long term.

169a – Synthèse (8 p.) Growth

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