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Tracking the growth of India’s middle class

Tracking the growth of India’s middle class

The growth of the middle class in India.

Publisher: McKinsey Quarterly, août 2007

Date of publication: 2007

See this article on the publisher’s site [McKinsey&Company]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Succeeding in India

Succeeding in India

Many businesses are interested in taking advantage of the huge potential of the Indian market. However, gaining a successful foothold in India takes perseverance and real effort to adapt.
169b – Synthèse (8 p.) Global business