Winning the Indian consumer

Adapt your products to the specific characteristics of the Indian market.

Publisher: McKinsey Quarterly, septembre 2005

Date of publication: 2005

See this article on the publisher’s site [McKinsey&Company]

Share via Email

Synopsis

This article is one of the sources used in Manageris’ synopses:

Succeeding in India

Many businesses are interested in taking advantage of the huge potential of the Indian market. However, gaining a successful foothold in India takes perseverance and real effort to adapt.

169b – Synthèse (8 p.) Global business

Share via Email