Co-opetition

Co-opetition

Making the most of the main teachings of game theory applied to corporate strategy

Author(s): Adam M. Brandenburger, Barry J. Nalebuff

Publisher: Doubleday Currency

Date of publication: 1996

Manageris opinion

This book describes the main teachings of game theory applied to corporate strategy. In particular, four key drivers can be used to influence a situation in a desired direction:
- Bring in new players

-Change the rules of the game

-Play on perceptions

-Capitalize on the links connecting different markets