Entreprises et crises [Companies and Crises]

Of the many books that provide a general overview of the manner in which crises play out and the potential response strategies available to companies, this particular book stands apart for its concrete, down-to-earth dimension. The authors particularly focus on the food industry, which provides excellent opportunities to discuss crises (mad cow, listeriosis, Buffalo Grill scandal, etc.), while continuing to refer to “classics” such as the sinking of the Titanic and the saving of Apollo 13.
We particularly recommend chapter 2, in which a crisis experienced by a powdered vegetable puree manufacturer whose products were found to contain pieces of metal is analyzed with great energy and perspicacity. Chapter 4 also deserves special mention, as it is devoted to a theme that is not often found in books and is frequently neglected by crisis players, namely, how to manage the company’s interactions not only with the media, but also with all of the stakeholders likely to influence events (customers, suppliers, employees, authorities, trade organizations, etc.).