HOW

How to differentiate a company in the era of the global economy, when products are copied in the blink of an eye, and when information is at everyone’s fingertips? The competitive playing field and the expectations of society have changed the rules of the game. In “How,” Dow Seidman shows why the products and services offered by companies are no longer what counts, but rather how they do what they do.
Replete with case studies and fascinating anecdotes, the second half of the book proposes some concrete measures that companies can take. Specifically, chapters 7, 8 and 9 provide instructions on how to “do” transparency and trust and how to maintain a company’s reputation. In particular, the book highlights the practices that differentiate organizations that “act” as opposed to those who simply “talk.”
An interesting read for those who are skeptical about the “empty words” of generic values. Although it is much more than a how-to manual, this book deserves to be read for its pragmatism.