Inside the Tornado
Succeed on high-growth markets.
Author(s): Geoffrey A. Moore, Alex.S. Vieux
Publisher: Harper Collins
Manageris opinion
How to succeed in markets created by breakthrough innovations? Based on examples taken from the high-tech sector, this book offers concrete advice adapted to each step in the innovation process, from the moment the innovation first emerges, then becomes wildly popular, and finally becomes a commodity.
