Riding the Waves of culture
Understand behavioral differences linked to cultural origins.
Author(s): Fons Trompenaars, Charles Hampden-Turner
Publisher: McGraw-Hill
Date of publication: 1997
Manageris opinion
Managers are increasingly confronted with multicultural contexts in a variety of situations as they participate in international negotiations, form joint ventures or work for multinational corporations. In such situations, cultural differences can be a major stumbling block for managers unaware of their existence, but a distinct advantage for those who know how to use them.
• Why is recognizing national cultural differences so important?
• What major national cultural differences have been observed?
• How to capitalize on cultural differences?
