The Anatomy of Buzz
Capitalizing on word of mouth : a weapon for tribal marketing.
Author(s): Emmanuel Rozen
Publisher: Currency Doubleday
Date of publication: 2000
Manageris opinion
The Anatomy of Buzz"" reveals the principles that govern word of mouth. The author depicts how information communication networks operate and offers valuable tips on how to capitalize upon this fantastic driver.
See also
Capitalize on word of mouth
Word of mouth can be a very powerful marketing tool, provided that a company is able to influence it in a favorable direction.
98b – Synthèse (8 p.)
Advertising
Networking: a competency that needs developing
A good network is a recognized factor of professional success. To develop it, an approach that is methodical and targeted is more productive than one that is empirical. How can you build a useful network without incommensurate effort?
273a – Synthèse (8 p.)
Influence and power
