Customer intimacy
The ability to offer solutions that are perfectly adapted to the needs of individual customers can procure a sustained competitive advantage for a business. How to go about this?
How to compete against companies with a volume advantage or superior technology? Adopt a customer intimacy strategy! This was how Cable &Wireless successfully fought AT&T in the telecommunications market.
Discover the meaning of customer intimacy strategy.
GE Plastics and Cable & Wireless demonstrate what customer intimacy strategy means and why this model is likely to become more widespread in the years to come.
Learn how to develop a customer intimacy strategy.
There are three approaches to develop strategic intimacy with your customers:
– Offer customers products and services specifically designed for their particular needs;
– Teach customers how to use the product better;
–Build close relationships with your customers.
Through the examples of Zeppelin, Levi-Strauss, Baxter, Xerox, SAP, and many others, you will discover how to implement these strategic drivers.
Learn how to apply a customer intimacy strategy.
Successfully adopting a customer intimacy model generally requires rethinking the company organization, culture, and performance tracking and evaluation systems.
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