Deciphering the company culture
Company culture is a concept that is often difficult to grasp. How can you define company culture—and adapt yours when necessary?
The concept of corporate culture can often be confusing. Mere observation is sufficient to perceive significant differences in company styles. However, analyzing and influencing this culture is another matter.
Subconscious beliefs shared by the entire organization form the core of corporate culture.
The culture can be analyzed on three levels, from the superficial to the profound:
– Visible and directly observable signs, such as the dress code;
– Stated values that are officially supported by the organization;
– Shared “self-evident” beliefs that people often hold subconsciously.
These beliefs have a decisive impact on how the organization operates.
Group exercises are the only way to analyze culture.
It is a mistake to think that culture can be analyzed using questionnaires. The most powerful shared beliefs can be identified only through collective discussion and debate.
Changing the culture is generally not the most effective way to transform an organization.
Changing the culture is an arduous task. It is often more effective to capitalize upon the strengths of the existing culture than to try to cure its faults.
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