Anyone here have any bright ideas?

Focus the organization on trying to innovate every day.

Author(s): Reinhard Ziegler

Publisher: Accenture

Date of publication: 2002

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Synopsis

This article is one of the sources used in Manageris’ synopses:

How to introduce more creativity into innovation and invent new markets? Lateral thinking is a way to move away from the beaten path.

121b – Synthèse (8 p.) Product management

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