Product management
Selling products and services by subscription
Given the difficulty to foster loyalty among customers, and in a bumpy economic situation, subscription offerings are popular. Yet, adopting this economic model requires deep transformation. How can you successfully manage this transition?
Differentiate yourself in saturated markets
On saturated markets, competitors generally fight on commercial presence and price. Yet, there are other ways for businesses to differentiate themselves. How can you play on services and positioning to gain a competitive edge?
Take inspiration from agile project management methods
Well-suited to complex environments, so-called “agile” project management methods are increasingly popular. What are the conditions required to reap the full benefits of the agile approach?
Strengthen the appeal of your new products
Convincing consumers to change their routine and try something new is not easy! Yet, some new products and services manage to become blockbusters. What fixations guide those who have accomplished this feat?
Developing a greener offering
Customers now generally expect companies to be environmentally responsible. Businesses that ignore this expectation risk being sidelined!
Design an offering that grabs customers at first glance
The first impression has a lasting effect on our opinion. So, companies must know how to influence immediate customer perceptions through careful design and concern for detail.
Lateral thinking and marketing innovation
How to introduce more creativity into innovation and invent new markets? Lateral thinking is a way to move away from the beaten path.
Added value, perceived value
Success depends on the ability to create value perceived by customers as superior to the competition's. How to manage the value of your products and services?
Implementing Design Thinking
Based on proximity to the end user, on pragmatism and agility, Design Thinking promises to boost innovation. But this method can prove demanding to implement. How can you make the best possible use of it in your organization?
