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Building an organized process for strategy communication

Building an organized process for strategy communication

Four main steps to defining an effective strategic communication process.

Author(s): David P. Norton, James Coffey

Publisher: Scorecard Report, mai-juin 2007

Date of publication: 2007

See this article on the publisher’s site [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Internal communication and strategy

Internal communication and strategy

How to converge efforts to attain the company's key objectives? By helping people understand what these objectives are and how they can contribute to their achievement.
178a – Synthèse (8 p.) Execution