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Strategic stories: how 3M is rewriting business planning

Strategic stories: how 3M is rewriting business planning

3M's experience with communicating its strategy as a story.

Author(s): Gordon Shaw, Robert Brown, Philip Bromiley

Publisher: Harvard Business Review

Date of publication: 1998

See this article on the publisher’s site [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Internal communication and strategy

Internal communication and strategy

How to converge efforts to attain the company's key objectives? By helping people understand what these objectives are and how they can contribute to their achievement.
178a – Synthèse (8 p.) Execution