← Back

Strategic thinking on the front lines

Strategic thinking on the front lines

At what level of the company should strategic thinking be organized, and how does this affect the organization?

Author(s): William Barnett, Terrance Berland

Publisher: McKinsey Quarterly

Date of publication: 1999

See this article on the publisher’s site [McKinsey&Company]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Building a consistent and adaptive strategy

Building a consistent and adaptive strategy

How to develop a strategy which can evolve with the context, without completely giving up on strategic planning as a means to create consistency?
141a – Synthèse (8 p.) Strategic planning