The Granularity of Growth
Adopt a very detailed market analysis model to position yourself in promising segments.
Author(s): Mehrdad Baghai, Sven Smit, Patrick Viguerie
Publisher: McKinsey Quarterly
Date of publication: 2007
See this article on the publisher’s site [McKinsey Quarterly]
Synopsis
This article is one of the sources used in Manageris’ synopses:
Turbulence and strategy
Devising relevant strategies in a turbulent context is a tricky job for business leaders, as traditional points of reference for making strategic decisions may no longer be valid. How to take a fresh look at strategy in this new market context?
206b – Synthèse (8 p.)
Strategic planning