Blockbusters
Draw lessons from spectacular product development successes.
Author(s): Gary Lynn, Richard Reilly
Publisher: Harper Business
Date of publication: 2002
Manageris opinion
Of the new products flooding the market every year, an exceptional few become blockbusters. The authors reveal that the drivers of such successes are different from the often-touted best practices in product development. From the study of 600 projects, they derive valuable tips for any company who wants to maximize its chances of getting a blockbuster the next time around.
