How to Grow When Markets Don't
Jump-start your growth by inventing new forms of demand.
Author(s): Richard Wise, Adrian J. Slywotzky, Karl Weber
Publisher: Editions Warner Books
Date of publication: 2003
Manageris opinion
Traditional growth strategies have run out of steam. Launching great products, expanding internationally or growing through acquisitions increasingly produce disappointing results. Some companies have managed to surmount these obstacles. They did this by boosting their growth in an original way - by creating new types of demand. ""How to Grow When Markets Don't"" retraces the path taken by these demand innovators.
See also
Differentiate yourself in saturated markets
On saturated markets, competitors generally fight on commercial presence and price. Yet, there are other ways for businesses to differentiate themselves. How can you play on services and positioning to gain a competitive edge?