Hypercompetition
Strategic analysis models founded on a dynamic vision of the competitive playing field.
Author(s): Richard A. D'Aveni
Publisher: The Free Press
Date of publication: 1994
Manageris opinion
Classic strategic analysis is based on the quest for a lasting competitive advantage. Yet, faced with increasingly dynamic and aggressive competition, companies must challenge the very idea of a sustainable advantage.
• What are the limits of traditional strategic analysis?
• How to integrate increasingly dynamic competition into strategic thinking ?
• What strategy to adopt in this increasingly competitive environment?
