Strategy in the era of hypercompetition

– What are the limits to classic strategic analysis?
Classic models are based upon a static vision of strategy. From the basis of an analysis of the existing environment, they indicate a long-term strategy. Their premise is that the environment is stable and that it is possible to rely on the same competitive advantage indefinitely. This no longer corresponds to reality.

– How can you apply the increased dynamism of competition to strategic thinking?
The 4 battlefields model provide an analytical matrix to prepare for the evolutions of competition.

– What strategy should be adopted when faced with an increasingly competitive environment?
You should no longer try and create sustainable advantages; they are illusionary. Provide yourself with the means of constantly creating temporary advantages. The New 7S’s model provides a vision of the ensemble of competencies that need to be mastered to succeed.