Trusted Partners
This book covers one of the keys to successful alliances, that is, a solid bond of mutual trust.
Author(s): Jordan D. Lewis
Publisher: The Free Press
Date of publication: 2001
Manageris opinion
Alliances are an ordinary part of doing business today. Yet, many alliances are frustrating, if not pure and simple failures. Failure often results when the parties treat the alliance as a mere transaction in which they must simply meet their respective obligations. But this is not enough to capitalize fully on the potential offered by a true alliance.
To prevent failure, ""Trusted Partners"" points out the importance of trust between the partners in the alliance and encourages companies to work harder to build a solid bond of mutual trust. To this end, the author recommends that the parties to a potential alliance do the following:
- Clarify shared objectives
