Winning'em Over
Develop your skills of persuasion.
Author(s): Jay A. Conger
Publisher: Simon & Schuster
Manageris opinion
Managers now need more than just good ideas. They also must be able to convince others. Winning'em Over shows that persuasion has become an indispensable tool for any executive. The author analyzes the key steps in the art of persuasion and offers practical tips on how to reinforce one's persuasive skills.
