Persuasion
Selling your innovative ideas
Any innovative project owner faces a paradox: the novelty nature of his/her idea is precisely what gives it value; yet, it is also what generates reluctance. How can you release these brakes to get your innovative ideas across better?
Gaining in eloquence
Presenting ideas verbally is never an easy task. Beyond solid arguments, speaking the right way is necessary to catch the attention of an audience, and push them to take action. How can you maximize the impact of your spoken message?
Grab attention… and keep it!
In the era of infobesity and chronic distraction, how can you grab the attention of your audience and retain it over time? Understanding the psychological and cognitive underpinnings of attention is invaluable to achieve this goal.
Cultivate your charisma
Charisma essentially stems from our ability to communicate beyond words—through our posture, gestures, eye contact, etc. How can we develop this key factor of influence?
The art of the pitch
The ability to sell your ideas and projects is a key success factor. But how can you capture the attention of your audience? Beyond the mastery of argumentation, discover the fundamentals of effective pitches.
The keys to persuasion
Managers must be able to persuade others every day. To do this effectively, they must learn to adapt their persuasion strategy to individual decision-making styles.
Use persuasive techniques to obtain adhesion
Managers today need more than just good ideas; they must also be able to convince people. How to develop your powers of persuasion?
Mastering the art of data storytelling
Numerical data is at the heart of corporate life. But it doesn’t always have the expected impact, as our brains struggle to fully understand it. How can we present our numbers in a way that makes them more engaging?
Develop charisma and presence
Self-confidence is indispensable to inspiring trust. But it is seriously challenged by the daily life of an organization… How can you be seen as more credible, more authentic and more convincing?
