Business ethics
Promoting a culture of transparency
Companies are supposed to be transparent. However, applying this principle is harder than it seems. What skills to develop to resolve the dilemmas of transparency?
Building a resilient brand
Some brands are capable of developing a type of resilience. Although they cannot avoid crises, they know how to bounce back in adversity thanks to their privileged relationship with a core set of loyal customers. How do they go about it?
Matters of conscience at the heart of management
How to choose between different options when none of them clearly emerges as being the best? These dilemmas make us face ourselves: What is most important for us? What do we favor? What image of ourselves do we give others?
Differentiate through corporate identity
To differentiate a company in saturated markets, its project, convictions and culture are increasingly important. How can you promote them in a compelling and credible manner?
Demonstrate moral leadership
To address the growing call for ethical behavior, managers must not only develop their own moral intelligence, but also be able to influence the behavior of their subordinates.
The challenges of corporate citizenship
Although the concept of the socially responsible company is increasingly popular, putting theory into practice is quite a challenge. How to move from good intentions to successful execution?
Protecting your company's reputation
A number of the world's leading companies have been taken aback following unexpected attacks by NGO. How to keep this from happening to your organization and optimize your relations with NGO?
The age of influencer marketing
As they face the erosion of the advertisement discourse, some brands call upon influencers to capture the attention and the sympathy of web surfers. How can you put in place an efficient influencer marketing strategy?
Artificial intelligence, beyond experimentation
Artificial intelligence applications are multiplying in all sectors of activity. Yet, many companies are struggling to develop beyond the experimentation stage. How can you reach a new level and fully take advantage of the potential of AI?
Evolving towards circular economy
“Extract – produce – dispose”: against this linear economic model, nowadays reaching its limits, a new model is emerging. Circular, it aims at minimizing, regenerating and recycling the resources. Why and how to initiate this transition?