Internet and Web 2.0
Do you talk digital? ;-)
Within two decades, digital communication has become omnipresent—albeit generating a certain number of difficulties. How can you master the codes of digital communication tools?
Handling the digital responsibility of the company
While the pace of digitalization is accelerating, companies can no longer ignore the new responsibilities that come with it. How can you anticipate the challenges to avoid being taken by surprise?
Artificial intelligence, beyond experimentation
Artificial intelligence applications are multiplying in all sectors of activity. Yet, many companies are struggling to develop beyond the experimentation stage. How can you reach a new level and fully take advantage of the potential of AI?
Make the digital transformation in time
The few companies that have been able to take full advantage of digital technologies show exceptional profitability ratios. How can you take inspiration from the practices of these digital champions?
Big Data: Making the most of the revolution
Beyond the capacity to process gigantic volumes of data, Big Data creates opportunities that are still largely untapped. How can you take advantage of this huge field of innovation?
The future of marketing
The Internet has dramatically changed the way consumers make buying decisions. In the age of the web consumer, what are the new influence drivers marketing can use?
Creating value in an interconnected world
In an unpredictable environment, the key to agility is not necessarily possessing proprietary resources, but being able to mobilize those required when needed.
What is the best approach to using social networks?
Social networks offer new perspectives in marketing approaches. How to fully tap these opportunities to really get value from them?