Product management
Subconscious roots of purchasing decisions
We are used to see humans as rational beings. Yet, most human behavior is managed automatically by the brain, without mobilizing reason. Can this be used to reinforce the effectiveness of your marketing efforts?
Focus your company's innovation strategy
How to deploy your innovation efforts? The most promising drivers depend on the level of maturity of your market.
The customer experience as a differentiation driver
The customer experience involves much more than simply using the product. How to set up an organization able to offer a distinctive experience to customers?
Marketing in the wake of sociological upheaval
In the wake of sweeping sociological changes, traditional marketing theories are obsolete. What new ways are available for companies to differentiate themselves?
Return to simplicity
Consumers today are increasingly stressed by an offering that is more and more complex. What if the answer were to return to simplicity?
Succeeding at the digital transformation of sales
Distance selling is expanding to all domains, both in B2C and B2B markets. How can you revise your marketing and sales processes to meet this evolution?
Foster radical innovation
Innovation is at the heart of company priorities. Yet, large organizations mostly limit themselves to marginal innovations while leaving start-ups the prerogative for disruptive innovations. How can you set up an environment that is propitious to radical innovation?
