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Pricing

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Price creatively to protect your margin

Price creatively to protect your margin

Companies often slash their prices to stay competitive, even though their consumers would sometimes be willing to pay more. How to price an offering as closely as possible to the perceived customer value?
201a – Synthèse (8 p.) Pricing
Optimize your prices

Optimize your prices

To improve their profitability, most companies focus their effort on controlling costs. However, optimizing prices is another extremely powerful driver.
118a – Synthèse (8 p.) Pricing
Selling products and services by subscription

Selling products and services by subscription

Given the difficulty to foster loyalty among customers, and in a bumpy economic situation, subscription offerings are popular. Yet, adopting this economic model requires deep transformation. How can you successfully manage this transition?
296a – Synthèse (8 p.) Product management
Return to simplicity

Return to simplicity

Consumers today are increasingly stressed by an offering that is more and more complex. What if the answer were to return to simplicity?
93b – Synthèse (8 p.) Marketing strategy
Added value, perceived value

Added value, perceived value

Success depends on the ability to create value perceived by customers as superior to the competition's. How to manage the value of your products and services?
31a – Synthèse (8 p.) Product management

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