Build a compelling speech

N°39a – Synthèse (8 p.) – Communication
Build a compelling speech
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How to build the various parts of a speech, how to communicate at meetings, how to build your credibility, how to convey messages effectively to convince your audience?

Leaders who want to implement changes in their organizations are rapidly faced with a major difficulty : communicating. Indeed, they need to present their change program during conferences and meetings. During these occasions, the executive’s speech is of the utmost importance: it can convince and galvanize team members, just as it can endanger the credibility of the project.

How do you establish a convincing message as part of a change project?
– Making the case for authenticity.
– Building a winning message.

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