Crisis management
Take action despite uncertainty
The duration and extent of the economic crisis makes it difficult for business to know where to turn and what to do. Indeed, how do you find the right balance between prudence and audacity to continue moving forward?
Prepare for crises before it's too late!
Companies often suffer from perfectly predictable crises for which they did absolutely nothing to prepare. What measures to adopt to prevent crises from happening or to reduce their effects?
Reinforce your company’s societal commitment
Companies have a strong impact when they place their firepower at the service of societal challenges. But this requires a new way of thinking and new competences. How can you deliver on your CSR commitment?
Deciding while under pressure
When we make decisions, we are inevitably subjected to biases—that are all the more powerful when we are under pressure and the challenge is at its highest. How can you nonetheless secure the vital strategic decisions?
Building a resilient brand
Some brands are capable of developing a type of resilience. Although they cannot avoid crises, they know how to bounce back in adversity thanks to their privileged relationship with a core set of loyal customers. How do they go about it?
Matters of conscience at the heart of management
How to choose between different options when none of them clearly emerges as being the best? These dilemmas make us face ourselves: What is most important for us? What do we favor? What image of ourselves do we give others?