Understanding customers
Strengthen the appeal of your new products
Convincing consumers to change their routine and try something new is not easy! Yet, some new products and services manage to become blockbusters. What fixations guide those who have accomplished this feat?
Keeping up with the Times
In addition to specific shifts in customer expectations, technology, etc., how to integrate cultural shifts that affect the company's strategic environment?
What is the best approach to using social networks?
Social networks offer new perspectives in marketing approaches. How to fully tap these opportunities to really get value from them?
Design an offering that grabs customers at first glance
The first impression has a lasting effect on our opinion. So, companies must know how to influence immediate customer perceptions through careful design and concern for detail.
Avoid the pitfalls of CRM
How to avoid the pitfalls of CRM to capitalize on the full potential of tailored customer relationships?
Manage your customer equity
Product profitability analyses often lead to poor decisions. Wouldn't it be better to focus strategic thinking on customer equity?
Selling products and services by subscription
Given the difficulty to foster loyalty among customers, and in a bumpy economic situation, subscription offerings are popular. Yet, adopting this economic model requires deep transformation. How can you successfully manage this transition?
Create buzz around your offering
Buzz has always existed, but this phenomenon is amplified today due to social networks. In light of recent studies, what are the key actions to support word of mouth around an offering?
Leader 2.0
The information revolution affects more than processes; it also changes people. How can you adapt management to this new environment?
