Information Technology
What choices to to make so that information systems support the performance of the organization? How to better lead these projects?
The new era of analytical marketing
The recent technological disruptions have deeply modified the value creation methods in businesses. What are the growth opportunities deriving from analytical marketing, and how can you organize to succeed in this transition?
Information, a strategic asset
More than ever, companies have access to an impressive wealth of information. But they can only fully capitalize on this strategic asset if they develop a real information management strategy.
Remote collaboration and technology
Blogs, social networks, wikis, etc. are not just fashionable trends, but represent a fundamental shift in the business world as well. How can companies truly master these technologies to reinforce their remote collaboration systems?
Master and manage knowledge and information in your business
How to manage knowledge and information more effectively in your organization? Read about the risks of an overly-technical approach and the keys to true information management.
Do you talk digital? ;-)
Within two decades, digital communication has become omnipresent—albeit generating a certain number of difficulties. How can you master the codes of digital communication tools?
Succeeding at the digital transformation of sales
Distance selling is expanding to all domains, both in B2C and B2B markets. How can you revise your marketing and sales processes to meet this evolution?
Experiment in the age of data
Relying on the current capabilities of data processing, many companies have placed continuous experimentation at the heart of their innovation strategy. How can you develop the rigor required for such an approach?
Artificial intelligence, beyond experimentation
Artificial intelligence applications are multiplying in all sectors of activity. Yet, many companies are struggling to develop beyond the experimentation stage. How can you reach a new level and fully take advantage of the potential of AI?