Brands and image
Optimizing employee experience
An increasing number of companies are working towards treating their employees as well as they treat their clients. How can you rely on employee experience to develop your company’s performance and attractiveness?
The new era of analytical marketing
The recent technological disruptions have deeply modified the value creation methods in businesses. What are the growth opportunities deriving from analytical marketing, and how can you organize to succeed in this transition?
Collaborate with your customers
While the digital revolution has given consumers the possibility to involve themselves in the life of companies, very few businesses actually take advantage of this opportunity. How can you transform your consumers into privileged partners?
Get the most from your consultants
Businesses increasingly rely upon outside consultants, but are often disappointed with inconclusive results or difficult-to-manage relationships. How can you make the most of your consultants?
Differentiate yourself in saturated markets
On saturated markets, competitors generally fight on commercial presence and price. Yet, there are other ways for businesses to differentiate themselves. How can you play on services and positioning to gain a competitive edge?
Create buzz around your offering
Buzz has always existed, but this phenomenon is amplified today due to social networks. In light of recent studies, what are the key actions to support word of mouth around an offering?
Subconscious roots of purchasing decisions
We are used to see humans as rational beings. Yet, most human behavior is managed automatically by the brain, without mobilizing reason. Can this be used to reinforce the effectiveness of your marketing efforts?
Cultivate a capital of trust
Being trustworthy is not enough to inspire trust. To maintain good relationships, companies must continuously cultivate their trust capital.
Mastering customer interactions
More than on technologies such as the internet, call centers, CRM tools, etc., customer satisfaction depends essentially on the quality of contact with the company.
