Brands and image
Manage your customer equity
Product profitability analyses often lead to poor decisions. Wouldn't it be better to focus strategic thinking on customer equity?
94b – Synthèse (8 p.)
Marketing strategy
Customer service: cost center or competitive advantage?
Taking the time to listen to customers may well be an effective way to identify their problems and understand their expectations better.
185a – Synthèse (8 p.)
Customer relationship
Marketing in the Web 2.0 age
The emergence of the Internet has caused some fundamental market shifts, specifically in terms of consumer behavior. How to adapt your marketing practices accordingly?
165b – Synthèse (8 p.)
Marketing strategy
Customer retention and brand attachment
Customer loyalty is not always linked to their satisfaction. How to base your marketing policy on customer brand attachment?
99b – Synthèse (8 p.)
Customer retention
