Brands and image
Differentiate through corporate identity
To differentiate a company in saturated markets, its project, convictions and culture are increasingly important. How can you promote them in a compelling and credible manner?
Protecting your company's reputation
A number of the world's leading companies have been taken aback following unexpected attacks by NGO. How to keep this from happening to your organization and optimize your relations with NGO?
The art of creating memorable moments
What makes some moments more memorable than others? Discover the cognitive mechanisms behind those special moments: you will then know how to orchestrate them for your clients and staff.
Develop the employability of your staff members
In today’s world, employees seek an environment that enables them to develop their competencies and continuously enhance their employability. How best to respond to this demand?
Transparency challenges
Anticipating expectations of company stakeholders with regard to information can bring considerable benefits. How to develop a culture of transparency?
What is the best approach to using social networks?
Social networks offer new perspectives in marketing approaches. How to fully tap these opportunities to really get value from them?
Capitalize on word of mouth
Word of mouth can be a very powerful marketing tool, provided that a company is able to influence it in a favorable direction.
Handling the digital responsibility of the company
While the pace of digitalization is accelerating, companies can no longer ignore the new responsibilities that come with it. How can you anticipate the challenges to avoid being taken by surprise?
Selling products and services by subscription
Given the difficulty to foster loyalty among customers, and in a bumpy economic situation, subscription offerings are popular. Yet, adopting this economic model requires deep transformation. How can you successfully manage this transition?
